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Known for his wood working skills and love of the ocean, Hobie Alter set out in 1950 with a dream of "never having to wear hard-soled shoes". In 1954 he opened the first @hobiesurfshop and went on to inspire an industry for decades to come. His legacy...
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Known for his wood working skills and love of the ocean, Hobie Alter set out in 1950 with a dream of "never having to wear hard-soled shoes". In 1954 he opened the first @hobiesurfshop and went on to inspire an industry for decades to come. His legacy...

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