Our classic fisherman beanie with a woven Send It patch.
In March 2012, Jamie Schou was diagnosed with an aggressive form of cancer called Synovial Sarcoma. He endured countless hours of chemotherapy, radiation and surgery. What started as a tumor in his back, spread to become over 30 tumors in his lungs, and with no systemic cure nor surgical options, there became no end in sight for his fight.
Jamie passed away on July 12, 2014. Through his 2-year battle, he fought with a smile on his face, and a deep conviction to truly LIVE each day with happiness and gratitude. For Jamie, ‘someday’ became ‘today,’ and with every break in treatment, he skied, biked, paddled, summited Half Dome, and jumped out of airplanes – keeping him positive, happy and fighting hard. His connection to the outdoors and the opportunity to pursue these activities was a gift, bringing him joy and strength during a time of incredible hardship.
In the last year of his life, Jamie created Send It, an apparel brand, and the Send It Foundation, a non-profit creating outdoor adventures for young adults battling cancer. Send It was born from Jamie’s love of skiing and the outdoors, his community in the mountains of Truckee, CA and his commitment to living each day to the fullest. His vision was to spread this message that while none of us know what tomorrow holds, what we all have is today. Send It serves as a reminder for each of us to live hard, love hard, play hard, and that ‘someday’ is today.
“Send It was formed by my story and my joys, but I hope the future is written by all that choose to wear it, share it, and find experiences from it. It is all of yours to grow, expand and do great good with. The terrors of this disease have provided me with the wonderful opportunity and desire to create something greater that I know will benefit so many! I leave it in your hands.” — Jamie Schou