Why Do I Need These?
60% percent of people spend over 6 hours a day zoned out staring at some type of screen; from those of us who believe that it didn't happen unless you snapped it, to those of us who think playing Smash and Kart for 4 hours straight is much more fun than a night on the town. The problem here is that these screens we spend an absurd amount of time staring at emit what is called High Energy Visible (HEV) light. HEV light is also known as blue light and is just a slight bit less intense than UV. In small doses blue light is healthy and natural but, 6 hours a day from 1 or 2 feet away is not natural...
This level of overexposure to blue light can increase the risk of cancer, increased risk of depression, disrupt your circadian rhythm, increase the rate of macular degeneration, and cause digital eye strain. That last one, digital eye strain, is a new issue plaguing the digital generations; the blurry vision, difficulty focusing, dry irritated eyes, headaches, and the neck and back pain you experience after working at a computer for a full day or throwing down in Kart or Smash for 4 hours.
The Nectar solution to the 'Digital Dilemma' is our Straincutters. These glasses are specifically designed to block out blue light, saving your eye balls from an early demise!
Nectar is in the business of enjoying life. Promoting doing what you love and loving what you do and daring to go where no else will. The concept is simple - Connect a diverse network of individuals with a common thread - to enjoy life more. Our goal is to spread the sweet life with our unique mix of advertising, personalities, athletes and products.
The brand launched with the intention of capturing the essence of living life to the fullest. The culture stems from our athletes, artists, musicians and other like minded people. We are a diverse community, seeking happiness in our life and sharing it with others through our personalities and actions.
Nectar was founded in 2011 in a small apartment by two friends who grew up surfing, skating, snowboarding and causing trouble around town together. Our popularity has increased due to the unique branding style and deep connection to our demographic. The company distributes its products domestically and worldwide.
Nectar is in the business of enjoying life. Promoting doing what you love and loving what you do. Daring to go where no one else will. The concept is simple...enjoy the sweet life and do epic shit along the way.